Strategy · Design · Production

Case
Studies

Four deep dives into the work — from a podcast building real cultural momentum, to boxing campaigns, collegiate apparel, and the brand that started it all.

01
Podcast · Video Production · Live EventsStraight From the Basement

with Tommy Ommy — Key Producer & Editor

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My Role

Key Producer & Post-Production Lead

Straight From The Basement is Tommy Ommy's long-form conversation platform — raw, authentic, and built on the culture. As key producer, I'm embedded across every layer: pre-production planning, on-set direction, audio, and a full post-production pipeline that gives each episode its cinematic feel. The show has also taken us beyond the studio to iconic stages in Black culture and sports.

Scope of Work

  • Multi-camera shoot direction and setup
  • Full episode edit, color grade, and audio mix
  • Short-form cuts for Reels, Shorts, and TikTok
  • Thumbnail design and episode graphics
  • Content strategy and release planning
  • HBCU Battle of the Bands — live event coverage
  • Holcomb Rucker Park — tournament production
  • NBA legends — high-profile interview production

The Vision Behind the Show

Tommy came to me with a clear idea — a basement feel, intimate energy, real conversation. My job was to make that vision look and sound as premium as the guests sitting across from him. We built a setup that feels lived-in but intentional, with lighting and framing that keeps the focus where it belongs: on the people in the room.

Beyond the Studio

Straight From The Basement doesn't stay in one place. We've taken the cameras to the HBCU Battle of the Bands — one of the most culturally electric events in Black collegiate tradition. We've shot at Holcomb Rucker Park in Harlem, documenting basketball at its most authentic. And we've produced sit-down interviews with NBA legends that hold their own against anything in sports media.

Storytelling Through Editing

The edit is where the show comes alive. I approach every episode like a short film — finding the moments that hit, building rhythm in the cuts, knowing when to let a pause land. The goal is always the same: make it feel like you're in the room.

Key

Producer Credit

Full

Production to Post

Multi

Platform Distribution

Impact

Multi-Cam

Studio Setup Built

3+ Platforms

Content Distributed

Full Pipeline

Shoot to Final Cut

Result

Delivered a repeatable production system for Straight From The Basement — consistent episode quality across every drop, with short-form social cuts extending reach on YouTube Shorts, Instagram Reels, and TikTok. Covered HBCU Battle of the Bands, Holcomb Rucker Park, and NBA legend interviews under the same production umbrella.

02
Art Direction · Apparel Design · CampaignsNino Boxing

Art Director & Creative Lead — William Holcomb

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Nino Boxing

Art Direction · Apparel · Campaign Design

My Role

Art Director & Creative Lead

Professional boxer William Holcomb needed a brand identity as sharp as his game. As art director and creative lead for Nino Boxing, I own the full visual identity — from promotional campaigns that build fight-night anticipation to the apparel his fans wear ringside. Every piece, graphic, and campaign starts with his story.

Deliverables

  • Art direction and creative strategy
  • Promotional shirt and tank design
  • Fight night campaign graphics
  • Social media visual assets
  • Evenflow Gamblers collection (collaboration)
  • Brand identity development

Building a Fighter's Brand

A professional boxer's brand is built in the moments between fights — the promotional campaign, the merch drop, the social presence that keeps fans locked in. For William Holcomb, I stepped in as the creative architect: developing a visual language around his identity that feels premium, powerful, and authentic to who he is as an athlete.

Apparel That Hits Different

The promo shirts and tanks I've designed for Nino Boxing aren't afterthoughts — they're part of the campaign. Each piece is designed to be worn by fans who want to represent, generating the kind of organic visibility that no ad buy can replicate. The design process starts with the fighter's story and works outward.

The Evenflow Gamblers Collection

Beyond fight-specific merch, William and I are collaborating on the Evenflow Gamblers collection — a deeper creative partnership blending boxing culture with Evenflow's design aesthetic. This is what happens when athlete and creative director build something from scratch together.

Pro

Boxing Client

Full

Brand to Merch

Live

Collab In Progress

Impact

Full Brand

Identity Created

Merch + Campaign

Designed & Launched

Collab Active

Gamblers Collection

Result

Established a complete visual identity for professional boxer William Holcomb — from fight-night promotional shirts and tanks to a collaborative apparel line. The Evenflow Gamblers Collection takes the partnership beyond event merch into a full brand concept built to grow alongside Holcomb's career.

03
Apparel Design · Brand Partnerships · PrintEventNoire

Apparel Designer — U of I, Match.com, BLK & more

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EventNoire

Apparel · Corporate Partnerships · Print

My Role

Apparel Designer & Brand Partner

EventNoire connects Black event professionals and communities across the country. When they needed branded apparel for themselves and their high-profile clients, they brought me in. I've designed pieces that carry EventNoire's identity and extend that visual quality to the nationally recognized brands in their network.

Clients Served

  • EventNoire — branded apparel and merchandise
  • University of Illinois — collegiate merchandise
  • Match.com — branded event apparel
  • BLK — custom apparel and promotional pieces

Designing for a Network

EventNoire doesn't just host events — they build community. The apparel I've created for them has to work at that scale: pieces that feel meaningful to the people wearing them, represent the brand with pride, and hold up visually next to the major corporate partners EventNoire brings into their ecosystem.

Corporate Clients, Cultural Touch

Designing for Match.com and BLK meant translating major brand identity into wearable merchandise that doesn't feel corporate. For the University of Illinois, it meant understanding collegiate pride and producing pieces that students and alumni actually want to wear. Each client required a distinct approach — and that range is exactly what I bring.

Concept to Finished Garment

From the initial concept to the final printed piece — whether that's embroidery, screenprint, or DTF — I manage the full production process. The client gets a finished product that's on brand, on time, and built to last.

4+

Brand Clients

Corp

& Collegiate

Full

Design to Print

Impact

4+ Clients

Brands Served

National

Brand Reach

Full Pipeline

Design to Print

Result

Produced branded apparel for four nationally recognized clients through EventNoire — including the University of Illinois, Match.com, and BLK. Each piece was designed to align with the client's identity while feeling authentic to the communities wearing them. Full production managed from concept through delivery.

04
Brand · Video · Apparel · Creative StrategyEvenflow Worldwide

Founder — The Brand That Started Everything

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Evenflow

Brand · Video · Apparel · Strategy · Collaboration

My Role

Founder, Creative Director & Everything In Between

Evenflow Worldwide is a fashion and lifestyle brand where I lead creative direction, content production, and brand strategy across campaigns and digital platforms. Every client, every campaign, every piece feeds back into Evenflow's evolution — from idea to final output.

What Evenflow Does

  • Video production and editing for outside clients
  • Original apparel design and branded collections
  • Creative direction and brand consulting
  • Embroidery, screenprinting, and DTF production
  • Campaign strategy and content planning
  • Collaborative collections with athletes and brands

Always Evolving

Evenflow Worldwide doesn't stay in one lane — because the culture doesn't. One week on set producing video content for a client. The next designing a merch drop, consulting on a brand campaign, or launching a new collection. The brand is built to move as fast as the work demands.

Apparel as Identity

The pieces coming out of Evenflow aren't just products — they're statements. From signature collections to collaborations with athletes like William Holcomb and organizations like EventNoire, every design is rooted in a clear point of view. The goal is always to make something people feel when they put it on.

Video That Converts

The video side of Evenflow has produced work across podcasts, live events, sports, and brand campaigns. Clients come for the quality and stay because the strategy behind the content actually moves the needle. Evenflow brings both: creative vision and business understanding.

01

Video Production

Full-service production and post for brands, podcasts, live events, and campaigns. Editing, color, audio — delivered ready to publish.

02

Apparel & Print

Original designs and branded merchandise. Embroidery, screenprinting, DTF. Concept to finished garment — for Evenflow and for clients.

03

Creative Strategy

Brand direction, campaign planning, content strategy. Helping individuals and companies build a presence that lasts beyond the moment.

STL

Rooted & Operating

Multi

Discipline Brand

Live

Always Evolving

Impact

Fashion & Lifestyle

Brand Category

3 Disciplines

Video · Apparel · Strategy

Always On

Constantly Evolving

Result

Evenflow Worldwide operates as the creative engine behind all of this work — a fashion and lifestyle brand with a fully functioning production, design, and strategy arm. Led creative direction on campaigns, digital platforms, apparel drops, and collaborative collections across sports, culture, and media.

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